A few weeks ago, I participated in my first bridal expo, ever. After almost 10 years as a wedding photographer, you'd think that this would be one of the first marketing avenues I'd explored but I've always pushed it aside in favor of other strategies.
But this year, I wanted to try different things in my business and when the opportunity arose, I jumped on the invitation from the Metropolis Ballroom in Arlington Heights to be one of their vendors at their boutique bridal show.
Let me tell you, vendors go ALL OUT at these things! I actually put a lot of thought into my booth and since I had no idea what I was doing I went for a more minimalist approach, just to be safe.
I learned something that day. That when it comes to presentation and spectacle, I am no Steve Jobs.
Whereas Steve Jobs' simple designs made Apple products incredibly beautiful, my booth just looked sad. I honestly felt laughably embarrassed standing in front of it and maybe even a little disrespectful towards the wonderful venue that so graciously invited me.
However! Maybe people could sense my sadness because everyone was so very nice. I got to meet and network with many vendors and couples which made me feel a lot better. In fact, I might do it again next year!
But for now, I'm going to stick to what I do best: making photographs!