Every year, my business grows or adapts in one way or another. Sometimes the growth is horizontal, and sometimes it's vertical (I have no idea what this means, it just sounds clever). Here are a few things that are changing as my studio matures!
I used to have a pricing sheet that I would send to all prospective clients. A little later than I would have liked, I realized that this isn't the best way to go about things!
Instead, I now use a quote based pricing method wherein depending on the details of your wedding, my fee would differ.
I'll be honest, I don't much like the "menu" style of package pricing. For example, in package A, you get 1, 2, and 3, but not 4 but in package B you get 1, 3, 4, and 5. This is mostly because it's hard for me to keep track of these things.
Instead, I like to offer my clients just three variables: How many hours would you like? Do you want an engagement session? How about additional photographers?
That's it. Everything else is included!
As I've already made it abundantly clear, last year was crazy. I had much more work than I could handle by myself. I'm ashamed to admit that my turnaround time for last year was around two to three months which, to me, was excruciating. I want you to see your pictures as soon as possible! But with the queue of weddings to edit, it was almost impossible to keep my standard for quality and quickly deliver the images, as well.
This year, I'll be getting some help with the editing process and hopefully that will result in a turnaround time of a month or less. I can't tell you how excited and happy I am about this prospect! Don't worry, every wedding will still have my personal, slightly alarming OCD standards for quality.
Required Pre-booking Consultation
Rebuilding my business from scratch after the apartment fire (caused by a neighbor, NOT ME) was kind of a kick in the pants. It may have, but definitely did, result in an insane productivity overdrive the following year (last year, 2017). Consequently, I booked every single inquiry that came my way. Many of the bookings were sight unseen, over email or over the phone. I'll be completely honest here, again, it resulted in relationships with my clients that may not have been the best fit.
So this year, I'm bringing back the face to face consultation. In order to book with me, clients MUST meet me either in person or via video conference. I'm happy to answer questions over the phone, but this pre-booking consultation is crucial for me to ensure that we would be a good fit.
But don't worry, there's nothing to be worried about, it's NOT an interview. I'll just require a thorough background check, multiple character references, and your 6th grade report card.
Just kidding, it's only a conversation for us to get to know each other better!
I've thought a lot about these changes in my business and I hope you're pleased!